YES, THE LEXUS LF-30 ELECTRIFIED CONCEPT IS AT MITSUKOSHI BGC UNTIL APRIL 29

YES, THE LEXUS LF-30 ELECTRIFIED CONCEPT IS AT MITSUKOSHI BGC UNTIL APRIL 29

It’s not often that concept cars are displayed here in the Philippines, but alas, that is the case now with Lexus Philippines. Right at Mitsukoshi is the luxury car brand’s space dedicated to the brand’s electrified vehicles in Mitsukoshi BGC. Not only that, but the Lexus LF-30 Electrified Concept that made its debut at the 2019 Tokyo Motor Show is making a visit at the premiere department store until April 29.

The Lexus LF-30 Electrified Concept is a distilled version of Lexus’s DNA of craftsmanship and cutting-edge technology. This concept model also commemorated the 30 years of Lexus. When it was first unveiled at the 2019 Tokyo Motor Show, it proudly demonstrated the future of electric vehicles (EVs) with new technologies and features—many of which are already available in the current crop of Lexus electrified vehicles today.

Its styling displayed the advanced image expected of a battery electric vehicle, yet with artistic qualities that result in a futuristic form. The Lexus LF-30 Electrified’s interior assertively weaves in autonomous driving and other new technologies that aim to highlight the distinctive Lexus personality and worldview.

The Lexus LF-30 Electrified Concept showcases features like Advanced Posture control, which offers complete independent control of the front and rear drive wheels and allows appropriate provision of front-wheel drive, rear-wheel drive, and all-wheel drive, depending on the driving situation. The Steer-by-Wire System, which is now in the Lexus RZ 450e electric crossover SUV, eliminates a mechanical connection to allow more flexible turning control and more precise steering feel aligned with the driver’s intention (and also contributes to a greater sense of openness as the steering controller can be shifted in the case of the LF-30.

The LF-30 also features a unique wireless charging feature. No, we don’t mean for your smartphone, but the car itself is charged wirelessly. The LF-30 also paved the way for the brand’s “Tazuna” cockpit, Lexus’s fundamental human-centered philosophy for the interior which employs next-generation interfaces, such as gesture control and enhanced presentation of vehicle information through AR (augmented reality). This philosophy was first implemented in the new Lexus NX, and then now carried over to the new RX.

Visit Lexus Mitsukoshi from March 10 to April 29 for a glimpse of the future of EVs, and a preview of what is in store from Lexus Philippines and its electrified initiative.

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